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THE LOFT HAIR DESIGN NAMED TO THE
SALON TODAY 200 BY SALON TODAY MAGAZINE
 LINCOLNSHIRE,
IL (January 2010) – Escondido’s The Loft Hair Design,
owned by Shawna Cruise, recently was named to the SALON
TODAY 200 by SALON TODAY magazine, a top business
publication for salon and spa owners.
The magazine’s 13th annual SALON TODAY 200 issue
profiled the selected salons in its January 2010 issue.
The 200 salons were selected for their best business
practices from applications submitted by SALON TODAY
readers, who represent the 25,000 top-producing salons
and spas in the country.
The magazine honored applicants in 11 different best
practice categories, including Compensation and
Benefits, Recruitment Training, Customer Service,
Retention and Reward Programs, Advanced Education,
Marketing, Technology, Environmental Sustainability,
Retail Programs, Inventory Control and Sales Growth. The
Loft Hair Design was honored in the following: Inventory
Control, Advanced Education, Environmental
Sustainability.
“Historically, the SALON TODAY 200 focused strictly on
sales growth, but this year we recognized that strong
business leadership requires the mastery of a number of
different best business practices,” said Stacey Soble,
editor-in-chief of SALON TODAY. “The salons named to the
SALON TODAY 200 for 2010 not only proved they excel in
one or more of these areas, they also have created
rewarding environments for their staff members and
standout experiences for their clients.”
Salon Today 200 -- Page 2
For a salon to be named to the SALON TODAY 200, it had
to meet the following criteria: 1) The salon or spa
opened on or before January 1, 2007; 2) The salon is a
provider of professional salon services including one,
or more, of the following: hair care, nail care, skin
care, body care or spa treatments; 3) The salon or spa
generated annual service and product sales revenues of
at least $250,000 per year since 2007; 4) The owner
provided statistical information about his or her
business and completed at least one of the Best Practice
category essay sections; and 5) The applicant submitted
documentation to verify financials if he or she competed
in the growth category.
In the commemorative January/February 2010 issue, SALON
TODAY profiled 200 individual salons, although these
salons could be honored in more than one category. The
2010 SALON TODAY 200 honored 100 salons in growth; 23 in
Compensation and Benefits; 25 in Recruitment and
Training; 22 in Customer Service; 19 in Retention and
Reward Programs; 27 in Advanced Education; 32 in
Marketing; 22 in Technology; 22 in Environmental
Sustainability; 24 in Retail and 30 in Inventory
Control.
Salon Today is a division of Modern Salon Media, which
is owned by Vance Publishing Corporation in
Lincolnshire, IL.
Contact: Stacey Soble
Editor-in-Chief, Salon Today
805-709-1837
ssoble@vancepublishing.com
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