(760) 741-LOFT (5638)

Rewards

Click for Escondido, California Forecast

December 2005

Christmas Tree Lane fundraiser rings in holiday season 

Event sponsored by The Loft Hair Design and Skin Care

 By Christina Chomut | christina@tinews.net

Sounding like ‘80’s dance moves, the Barbie, the Bump and the Textured Ballet Bun are actually hair styles and designs created by The Loft Hair Design and Skin Care in Escondido.

By becoming the primary sponsor of the 2005 Traditions of Christmas fashion show, The Loft is playing a larger part in the overall event.

In addition to provinding hair and makeup for 24 models, The Loft will also creat gift bags with products and gift certificates for the 820 partcipants and attendees at the event.

“The Boys & Girls club fundraiser has been something I’ve always wanted to become more involved in” said Shawna Cruise, founder and owner of The Loft Hair Design and Skin Care. “It is a huge high-end community event that benefits so many children and is downb with ultimate class. [The Fundraiser] has the opportunity to bring us, as little local girls, to the level of national brands such as MAC, that have done the show in the past.”

The fashion shows, running at 11 a.m. and 2:30 p.m. on Friday, will be complemented by either brunch or lunch, depending on the attendee’s choice and will cost $80 and $100 accordingly.

A large aspect of the Christmas Tree Lane annual fundraiser, the Traditions of Christmas fashion show will highlight three distinct, hot and trendy new hairstyles, according to Cruise. The barbie will feature  a fun, sexy look with waves and curls. The Bump is a chic, pulled-back look with extreme height in the crown and the Texture Ballet Bun is an exotic crimped style with hair extension. Each hair style was hand-picked by Cruise and Leonard Simpson, found of Fashion Forward and organizer of Traditions of Chrismas, to provide guests with a variety of hair-styling choices for the holidays and beyond. Closed to the public on Friday,  the Loft will dedicate it’s staff and all its resources to the fashion show and fundraiser.

The Loft has been supporting us for many years, but this is the first time we have had the salon contribute and participate in the fashion show directly,” said Valinda Cranfill, the Boys & Girls Club of Greater San Diego resource coordinator. “In respect to the fashion show, [The Loft Hair Design & Skin Care and Studio 158] are heliping us big time this year through hair, makeup and design.”

Christmas Tree Lane, the annual fundraiser benefiting the clubs, is endearingly titled a “true friend-raiser” by Cranfill. According to the Vista rededent, this year’s affair marks the 24th year and is a pivotal event for the community of Escondido.

“This event really brings our community together, “ Cranfill said.

A Mini Cooper convertible donated by Brecht BMW/Mini and a Christmas tree accompanied by a $100 check are a few of the raffle items.

“It is an incredible event that sparks the holiday season and puts you in the throws of the Christmas spirit.” Said Anita Dunn, Escondido resident, co-chair and 12 year contributor to the Christmas Tree Lane event. “It is an event that we start woring on in January, culminating the first week of December each year. It is that fabulous.”

While the fashion show and black-tie gala are geared toward adults, the breakfast with Santa at 9 a.m. Saturday is geard to children and their families. The event will cost $15 for children younger than 2 and A$40 for all others.

All the proceeds from the fundraiser will benefit programs and services at the Boys & Girls club of Greater San Diego.

“We are absolutely raising money, but this is the one event that brings all of our Boys & Girls Club  family members together evey year, and I think that is important because we have a very strong sense of community,” Cranfill said. “All the people that live in our community and in the surrounding communities of North County really support these clubs to make sure that kids have someplace safe to go after school where they can learn skills and make friends.”

Reach reporter Christina Chomut at 760.752.6756