Shawna Cruise - Artistic Director

After being recruited and trained by my mom to cut her hair when I was 12, I saw cosmetology school as an opportunity to work my way through college. After graduating from Deloux School of Cosmetology in 1988, I began my career at The Haircut Store. I immediately went into management, knowing that my dream was to one day be a salon owner. Working at a local Escondido salon, I spent the next 6 years honing my skills as a stylist and working on a degree in Business Management at Cal State University of San Marcos. I became a Regional Performing Artist with Redken NYC and specialized in advanced hair color techniques. This also gave me the opportunity to begin developing an educational program for new stylists. In search of more than Escondido had to offer, The Loft Hair Design was born in September 1998. With nearly 20yrs in this industry, my passion for our business continues to grow. The Loft is the manifestation of my dream to create a beautiful space that is driven by a deep commitment to our customers’ experience while supporting the inspiration of our artists.

Jared Bernstein - Artistic Director

I started my career by attending Oceanside College of Beauty, when I finished school I went to work at Dale International where I trained under Andrew Dale, and learned Vidal Sassoon techniques in cutting and color. While working at Dale International, I became manager and educator. In 2002,I joined the team at The Loft Hair Design and helped start the education program, and now I am currently the salon manager. For seven years, I have enjoyed taking care of my clients hair needs and I hope to continue for many more to come.

I started my career at Pasadena City College Cosmetology program in January of 2000. I then moved to San Diego from L.A. in 2001 and found Dale International in Carlsbad. At Dale I was trained through their assistant program in Vidal Sassoon based hair cutting and color. After going on the floor at Dale I continued with my education in advanced/creative techniques and later became assistant manager. I went with the salon when it moved downtown and later left to work at 2 other salons on the coast. I found The Loft Hair Design in 2004 and started on the floor as a stylist. As the current Director of Education, I'm in charge of scheduling and teaching classes and developing the education program. I also attend additional classes in advanced cutting and color, as well as management and personal growth. I have completed a Master Colorist Certification with Wella. My goal is to help my client’s look and feel their best, and to create a style that is up to date, and wearable on a daily basis. I find inspiration in nature, art, fashion, and music. I specialize in precision hair cutting as well as multi- dimensional, creative and corrective color.

Hello, most awesome clientele ever!

DANI IS BACK! Oh, how I have missed you over the last year and a half! I am so happy to announce I am returning to The Loft Hair Design! I have taken the time off with my precious little ones and now I need to dive in head first doing what I love so much, HAIR!

I understand that I have been gone a while and you might have found someone you connect well with at the Loft. I would love to see you back in my chair, but I would love to see you in another talented Loftie’s chair as well! I can’t wait to see all of your faces again, catch up, and give you the hair you desire!

I am officially back as of November 10th 2009. Just before all of the holiday fun. I hope all of you are doing great and I look forward to seeing you soon! My schedule is Tuesday from 3:00-8:30, Thursday from 3:00-8:30, and Saturday from 9:00-6:00.

I am so excited to get back to doing what I love!

Love,
Dani Shelton

Stacey Collings - Artistic Director

I completed my basic career training at Palomar Institute of Cosmetology in 2001. I began my career at Portico Hair Studio, but quickly realized it wasn’t for me. From that point I came to The Loft Hair Design and assisted Shawna Cruise. I began building my business while continuing my education with advanced cutting and color classes. I decided to give booth renting a try at Image Tech Salon. After trials and tribulations has landed me back at The Loft. I am extremely excited to be back and can’t wait to continue my education and be a part of this amazing and talented team!